He described Softsoap — dispensed with the gentle press of a miniature pump — as “soap without the soapy mess.” Its arrival was heralded by a staggering $6 million advertising campaign. Even more staggering was a go-for-broke gamble by Mr. Taylor that became a twice-told tale of business school.
Like a hand maker soap I like to take a moment to remember and pay tribute to the lives of the handcrafted artisan Robert R. Taylor more detailed about
Washington Post-Sep 14, 2013
Robert R. Taylor, an entrepreneur of hygiene who made hand-washing a tidier, less slippery job by introducing Softsoap, the first mass-market ...
This news made me reminder my Grandmother's also Pioneered of handmade with Essential oils in Brazil..
Century Old Family of Natural Handcrafted Soap
Santa Lucia Murari Borba was a farmer's daughter from Murari's Borba, born in Italy 1904. She moved to Brazil in 1917 from her home in Tuscany - Italy , where she had to learn to make soap from scratch and essential oils from the plants out of necessity.
After years of making soap for her 13 children, her family finally convinced her to open a small soap shop in Sao Paulo Brazil where she made soaps with her family for 25 years, those soap recipes found there way to North Carolina last year when I went back to Brazil for Christmas and asked grandmother for food recipes to bring back to NC. While looking through boxes of recipes we came across all her old soap and essential oil recipes.